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by JohnMike
Wed Jan 25, 2023 3:14 am
Forum: Updates by Donjo / Yomad
Topic: Amazon took our product and copied it exactly
Replies: 0
Views: 5

Amazon took our product and copied it exactly

When done right, it's eye-catching and unforgettable. Peak Design, a maker of DTC bags and carry solutions, took a creative approach to its knockoffs. This approach went viral: We sat down with Elish Patel, Peak Design's VP of Marketing and Growth, to find out how they used creative marketing to tak...

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